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Frequently Asked Questions

How Much Should I Spend?

When you start to think about buying a diamond, you naturally want the best you can afford and a beautiful stone you will treasure forever. Deciding how much to spend on a diamond engagement ring is a personal decision based on income, lifestyle and taste. Most people use the "two months salary" guideline to determine their price range. Choose the finest quality diamond within your budget, because a diamond engagement ring is an enduring symbol of love and commitment.

For most people the engagement ring is their first major diamond purchase. First, start with cost. Tradition has it that two months' salary will suffice. Spend wisely. No two diamonds are alike. Two diamonds of the same size may vary widely in quality. If a price looks to good to be true, trust your instincts.

Finally, surprise your beloved with the ring. The moment you see her eyes sparkle, you'll know you chose the right diamond. Your gift that says more than words ever can.

What Are The Most Important Qualities of a Diamond?

Rely on the four C's - carat, cut, clarity, and color.

How Can I be Sure of The Quality of my Diamond?

Diamonds come in a tremendous variety of shapes and values. Find a source that can properly document the class and value of your investment. A certificate of authenticity should accompany every purchase you make.

Why buy a diamond on the Internet?

We have dedicated ourselves to serving our Internet clients. We understand that our clients are extremely busy today and our service allows them to browse at their leisure. In addition, we strive to maintain the lowest prices in the market. Our goal is to provide excellent prices without sacrificing the personal service and trust expected when making such an important purchase.